Thinking about innovating?

Innovation doesn’t have to be daunting. This section offers information about the advantages and common approaches to innovation so you can develop new products and services.

Find out how to increase business efficiency, develop design strategies and protect intellectual property. There is also a range of support from our innovation partners.

Find out more


Why innovate?

Businesses must innovate to survive, adapt and succeed in a competitive marketplace. In this section you will find best practice advice and information on the advantages of innovation and how it can help start or grow your business. There is also support you can access to start your innovation journey.


Generate ideas for new products and services for your business

The first step of an innovation journey often involves developing a new product or service. These resources will show you how to generate innovative new ideas, research and develop these ideas, create a branding strategy, investigate available funding options, and access support that will help your business take the first step.


Create a more efficient business

Innovation can improve the performance and efficiency of your business. Below you will find information and advice on how to use innovation to grow capacity, increase productivity, improve the competitiveness of your business and become more profitable. There is also support you can access to start your innovation journey.


How can I use design in my business?

When it comes to innovation, there are many different design approaches you could use, including user-centred, supply chain, workplace and product lifecycle design. Here you will find out about these approaches, key stages of the design process, how to write a design brief, and create design strategy for your business.


What is intellectual property?

Irrespective of the size of your business, your intellectual property (IP) is worth protecting. Whether it is your business name or your product designs, you have assets that set you apart. Find out about trade marks, patents and CE marking, which will help to protect your IP and your business.


Create a successful brand

A successful brand will create competitive advantage, financial value and a stable asset for your business. This section will guide you through the process of developing a brand strategy, choosing a logo and brand name for your business, and details of support available to help you begin the branding process.

Support Finder

Get advice and support

The Northern Ireland business support finder is a searchable database that can help you find publicly-funded and not-for-profit sources of assistance.


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