Hilden Brewery Bike & Brew Tour
Belfast City Bike Tours has started to partner with other operators, to be able to innovate their offering and expand their product range to appeal to a wider range of customers.
One such partnership is with Hilden Brewery Ireland’s oldest independent brewery, to bring its customer a unique and innovative tourism experience.
The 20km bike tour takes riders around Belfast’s Cathedral and Titanic Quarters before heading along the Lagan towpath to Hilden Brewing Co, where they get an introduction to the brewery, lunch, and sample some craft beers.
This is a great example of how collaboration can lead to product innovation that both serves existing customers, and attracts new ones.